MLB NETWORK
Throughout this groundbreaking project, Motion Path worked to create an environment where, for the first time ever, virtual and augmented reality graphics were used in conjunction to convey sports information. Content that appeared on large on-set video walls was perfectly synchronized to the movements of studio cameras creating a dramatic, organic, open feeling in the studio. This provided producers with incredible flexibility regarding how editorial content could be presented and also revealed a dynamic presentation that was fully aligned with MLB’s brand position.